Cal AI

1. Welcome + value prop — 3 screens.
2. 29-step quiz — age, sex, height, weight, goal, activity, diet, habits. Builds sunk cost.
3. "Building your custom plan…" loading screen — stretches anticipation.
4. Personalized results reveal — gives an anchor ("you need 1,500 cal / day").
5. Social proof — testimonials.
6. HARD PAYWALL — pricing appears for the first time.

• Type: hard paywall at end of onboarding, no free path to core feature.
• Trial: 3 days (shortest in category — MyFitnessPal 30, MacroFactor / Lose It 7).
• Payment info required to start trial.
• Common prices: Yearly $29.99 (A/B as low as $19.99), Monthly $9.99 (variant $5.99), Weekly $2.99.
• Dynamic pricing: shown price depends on geography, device, quiz answers, entry source, user segment.
• 46 trigger points beyond onboarding: transaction abandon, feature gates, win-back, lifecycle, upsells (family / lifetime / body scan / nutrition chat).

Why hidden pricing works here

• 29-step quiz builds 5–10 minutes of sunk cost.
• Personalized results manufacture perceived value.
• By the paywall, the user's negotiating power is near zero.
• Cost: ~5% of App Store reviews complain about "manipulative pricing."

Why a 3-day trial beats 7

• Shorter trials force the decision sooner; avoidant users have less time to "forget to cancel."
• Combined with required payment info → higher default-renewal rate.
• The 7→3 day shift was a clear 2024–2025 industry trend.

Why 46 trigger points is the real moat

• Most indie apps monetize only at onboarding.
• Cal AI charges on transaction abandon, feature gates, win-back, lifecycle email/push, and affiliate.
• Superwall data: trial-to-paid lifted +31% vs a single-trigger baseline.